hey, i’m carly.
i’m a writer by training and a strategist by instinct.
my approach is simple: listen first.
to what people actually say in meetings.
to what stakeholders care about when decisions are being made.
to what consumers respond to online.
to what my friends talk about when no one’s selling them anything.
and to what feels true to me.
as brand communication continues to evolve, staying close to real conversations guides how I create work that feels timely, human, and genuinely connected.
EXPERIENCECopywriter
BJ’s Wholesale Club | 2024
EDUCATIONBoston University
BS Advertising | Class of ‘23
