I didn’t start in concept land. I started where business and users actually meet.

This work comes from my time as an intern at DraftKings, where I wrote short-form digital copy across event-based campaigns and promotional offers.

Working in a performance environment taught me early how to think about messaging hierarchy especially in promotional contexts. Whether it was major sporting moments or offers like “Bet $5, Get $200,” I learned how to quickly understand an audience, prioritize the core benefit, and write copy that makes users feel like the value is for them.